Sunday, February 5, 2012

Aaron Industrial Marketplace Auction Platform Targets New Niche for 2012

AIM Auction Platform Focusing on Businesses that Need to Liquidate Equipment Fast 

Chicago, IL – February 5, 2012 – Following a highly successful effort last month to quickly liquidate a going-out-of-business heat treating metal parts manufacturer, Aaron Industrial Marketplace (AIM) realized that it had unearthed an overlooked niche. The auction platform provider immediately set its sights on serving businesses in a similar situation. That accomplishment has fueled AIM to make plants and manufacturing facilities that are closing their doors and must therefore sell off their assets fast an additional corporate focus in 2012.

The Aaron Industrial Marketplace has been in business for over two years now, and in that timeframe it has helped numerous businesses turn their excess equipment and machinery into cash. The venture into rapid liquidation of equipment is therefore more of an extension of its already proven business model rather than a brand new direction.

“We’ve always targeted businesses that had equipment to sell but didn’t have the expertise to get it sold themselves. Now all we’re doing is adding a lack of time to that equation,” explains company spokesperson Bruce Baird. “We offer a turnkey solution to convert excess machinery to cash, and we have the know-how and experience to get it done fast.”

Speed and expert assistance aren’t the only reasons a business should consider the AIM platform as a means of selling off its excess inventory, though. The Aaron Industrial Marketplace team’s ability to get the job done with minimal interruption to normal operations is another. But perhaps the most compelling one is AIM’s capability to maximize a business’s profits on such sales.

“Before an auction gets underway, we take the time to talk to business owners one on one. During that interaction, we’re able to give them a better understanding of what their equipment is really worth. Oftentimes, AIM sees more value in tangible assets than the actual business owners do. As a result, we can help them secure the most money for their equipment,” Baird adds.

What’s more, the amount of equipment needing to be liquidated is not an issue for AIM. The Aaron Industrial Marketplace has the capability to sell individual production pieces all the way to complete plants, even under tight deadlines. In less than 30 days, the company was able to sell off all the leftover assets of a soon-to-close heat treating plant and leave behind a clean building.

Business owners who need to clear out excess machinery and equipment in a hurry can learn more about what the Aaron Industrial Marketplace has to offer online at http://www.AaronIndustrialMarketplace.com. For more information on the auction platform that is now focusing on easing the asset liquidation process, contact Bruce Baird at (510) 452-7858.
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